About Motive Content Ltd

Motive Content is all about outcomes — helping you to achieve your strategic goals by reducing the gap between what you know about your products and services, and what your customers need to know to benefit from them.

Your customers are your top priority; and they demand a smooth ‘customer journey’, with consistent information oriented to their goals.

So, your technical content must be easy for your customers to find, understand and use — Motive Content helps you to make sure it is.


Eric Weston

Director | Technical Writer | Business Analyst

Look me up at https://www.linkedin.com/in/ericjamesweston/

I offer a personal touch and close attention to your needs. I strive to understand your business and target the areas where you’ll gain the most from my expertise.

If your business doesn’t provide the right technical information in the right way then it suffers avoidable costs and missed opportunities. Turning your technical information into the business asset it should be is at the heart of what I do.

I go the extra mile to help you deliver your information products with less risk, less overhead, and more confidence.

  • Experienced

    Over 15 years in the craft and management of technical documentation.

  • Tech-literate

    2:1 BSc degree in a highly technical subject from the University of Bristol. Worked in a range of engineering-related roles. Hobbies include 3D printing and assembling desktop PCs. It’s safe to say that I’m good with technology and technical concepts.

  • Business-literate

    Familiar with a wide range of industries, business processes, systems, tools and goals.

More than 'just a writer'

I’m genuinely interested in your challenges and committed to delivering real business value.

Easy to work with

I listen, learn, and adapt to your needs whilst offering positive and constructive feedback. You can expect regular, transparent and relevant communication.

Reliable and professional

I work hard to agree and meet sensible targets. You’ll find that I’m very organised and rigorous yet reasonable in my approach to quality.

Coherent vision, clear costs

I break things down into digestible steps. I explain services and charges clearly, in advance, so you know exactly what to expect.

How we’ll work together

1 Let me know you’d like to chat. If appropriate, I’ll send a few initial questions for you to answer in your own time, about your business and your goals.

We have a short initial chat about what’s on your mind.

2I outline and quote for a bespoke roadmapping session.
This is a low-cost way for us to get your requirements clear and make a useful plan. You can use the roadmap deliverable to back up your business case with budget holders too.

3You engage Motive Content Ltd to deliver your project with you, guided by the roadmap.
Or, if you prefer, you can use the roadmap internally or approach another vendor now that you can show them what you need.